Tiffany & Co.


Assistant Manager - Public Relations, Greater China

Assistant Manager - Public Relations, Greater China

Req # 申请编号 
Location 地点 
CN-31-Shanghai - 上海

More information about this job 关于该职位的更多资料

Overview 概况

This position is based in Shanghai office, reporting to Regional Public Relations (PR) Director, Greater China. This individual will work closely with the global and local market PR teams for Global PR campaign activations and product launches, while delivering according to the company service standard and demonstrating the strategic mind-set as well as media/KOL handling and event operation capabilities.

Responsibilities 职责


  • Participate in regional and local level strategic planning
  • Collaborate with regional Marketing, Creative Visual Merchandising and other functions to facilitate the integration between PR and other key disciplines
  • Support the execution of holistic communications programs

Regional Event Management

  • Create and manage regional event calendars
  • Collaborate with Central PR counterparts to plan, brief and obtain materials for regional application
  • Advocate and provide context for unique market/regional needs for Central fulfillment
  • Supervise events/activations led by regional or local markets: this includes direction alignment, guideline and assets sharing, action plan tracking, media management, interview and product shooting management
  • Manager the work flow on local market PR teams for all event/activation related preparation

Media/KOL Management

  • Communicate between Global PR and local PR teams for the media/KOL requests
  • Work with local markets to plan, communicate and monitor media/KOL outreach programs and promotions/events which are aligned to central guidelines
  • Identify and develop new ways to leverage evolving channels for each market
  • Conceptualize innovative stories and media kits to support initiatives and maximize newsworthiness
  • Develop relationship with regional level media owners to maximize press exposure in all channels


Qualifications 资历要求


  • Minimum 5 years of 360-degree PR experience with a track record and knowledge in brand activation area
  • Experience in integrated marketing campaigns in a global and local matrix organization
  • Good command of spoken and written English and Mandarin
  • Excellent communication and people skills, both in Chinese and English
  • Excellent event management and strong press/KOL relations with Fashion, luxury and jewelry media outlets
  • Exceptional creative thinking to create and develop compelling press stories and angles
  • Goal oriented, able to implement strategic vision and deliver real results
  • Professionalism and poised manner to represent the brand
  • Passion for jewelry, design, culture, art and all things beautiful


  • Luxury Jewelry and Fashion Brands experience
  • Regional experience
  • PR agency experience



Apply for this job 职位申请

Share on your newsfeed