The Art Director will be a regional creative authority with in-depth local insights to be shared with Global Marketing teams in New York, to help to evolve the marketing assets and assure the final execution is effective in the local markets, while staying on Brand.
The Art Director plays a key role in Greater China region in developing innovative and dynamic creative executions to enhance user engagement and brand affinity on all key digital marketing initiatives with a focus on content strategy for Tiffany.com, eDM/DM, social media and digital advertising. He/she help drive the overall art direction and graphical standards for regional digital projects. To develop strategies with the Greater China marketing teams and Global Digital Creative to enhance the Tiffany & Co. user experience to drive brand relevancy while reinforcing Tiffany’s brand promise. The Art Director will be a strong voice to impart the market trends and advocate for regional market needs. He/she executes on leadership vision to strategy and tactics.